Leadership
Our leadership consists of seasoned professionals with extensive experience in retail, loyalty, brand management, technology, and data who have been instrumental in shaping the trajectory of the world's most influential brands and technologies.
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Marcella Larsen
Chief Executive Officer
Co-founder
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Kimberly Yurisich
Chief Consulting Officer
Co-founder
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Ben Yi
Chief Data Officer
Co-founder
Experts in Residence
Woven's ecosystem of talent and resources curated for the unique needs of Australian business
Our extended team of experts in residence is globally acclaimed, amassing invaluable experience over decades by serving alongside distinguished brands, eminent data scientists, innovation labs, prestigious consultancies, leading marketing firms, and creative agencies.
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Jo Gaines
EIR - AdTech, Media
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Clay Kramer
EIR - SEO Expert
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Anna Cheng
EIR - Growth Marketing
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Fred Olive
EIR - Pricing
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Angela Yi
EIR - Sustainable Packaging Specialist
Coaches & Advisors
Our Woven advisors are industry leaders that to provide guidance and support to our strategy and critical client engagements.
Our coaches’ and advisors’ expertise and knowledge help us keep pace with the global location privacy regulations, industry value chain and technology landscape to consistently challenge our capabilities and service offerings to increase customer retention and loyalty for our clients, which can lead to higher CLV.
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Andrew Smith
EIR - Retail Innovation
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Gareth Jude
EIR - Retail Innovation
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Dan McCarthy
EIR - Faculty Partner
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Peter Fader
EIR - Faculty Partner
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Grace Ho
EIR - Executive Coach
Our Values
Our values are carved from both adversity and prosperity, encapsulating lessons from challenging periods and the highs of success, creating a resilient foundation for our enduring growth and evolution.
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We are fervently committed to a 'human first' ethos, empathy, respect, and individual potential in all aspects of our operations to drive genuine impact and sustainable growth.
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We ardently uphold a 'partners, not clients' ethos, fostering collaborative and long-term relationships built on mutual respect, trust, and shared goals, aiming for collective success rather than transactional exchanges.
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We are passionately driven by 'creative intelligence', cultivating an environment that values imaginative problem-solving, innovative thinking, and intellectual curiosity to propel our business and inspire our solutions.
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We embrace a 'no ego' philosophy, fostering a collaborative and respectful culture where humility and teamwork reign, enabling us to learn, grow, and succeed together in an authentic way.